About the Role
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Our Success case
Rather than chasing the latest AI features, the team grounded the solution in genuine customer insight, reflecting One Bangkok's positioning as a Smart & Digital-First Destination. The result: a 4.7/5 satisfaction score and a 307.5% increase in customer conversations on the LINE Official Account.
Challenge
Solution
The recentdevelopmentonsocialmedia suggests that the shopping experience isn’t as intuitiveandthatstoresarehard to find.
Designing AI-powered chatbot to help One Bangkok visitors easily find stores, explore categories and receive better customer experience
Outcome
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Send targeted messages to users on the LINE app when they are physically near a specific location or within range of a beacon device.
Line Beacon
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Campaign Condition
